Web design

We Build Attractive, Lead-Generating Websites
For Small & Medium Sized Businesses

Showcase your brand

We showcase your brand with an awesome-looking, highly converting, functional website that works on desktops, tablets, and mobile devices. Your new website will set you apart from the competition!

website design services

L4 Group creates custom website design solutions for small businesses. We specialize in websites for contractors and companies that provide home services solutions, such as HVAC contractors, plumbers, roofers, painters, energy companies, etc.

We create innovative, smart-looking websites that are effective at showcasing your brand, improving conversion rates, and boosting your company's revenue.

Best Website Design Company

First impressions matter! Did you know that up to 95% of users make a first impression about your company based on the look, feel & behavior of your company website? That is why it is crucial to have the best website design company handle your business website.

At L4 Group, we do not use cookie-cutter website themes. We develop custom website designs to match & promote your brand identity. Additionally, all of our website designs are done with search engine optimization best practices to maximize your reach online.

WordPress Website Design

Make the investment into your company's most valuable and most important digital asset, its website. You get the following elements in all of our website design services:

  • Custom Design
  • Responsive Website a.k.a. Mobile-Friendly Website
  • Search Engine Optimized (SEO) Framework
  • Opt-in Forms For Lead Capture
  • Secure Website (via https)
  • Abundant Call To Actions CTAs
  • Professional Styling

Additional functionality can be incorporated into your custom design. We will identify all of your needs and provide a detailed quote for the creation of your new website during our initial fact-gathering meeting. Read more.

Website design FAQs

L4 Group specializes in comprehensive web design services, including responsive design, e-commerce solutions, content management systems (CMS), search engine optimization (SEO), user interface (UI) and user experience (UX) design, and custom web development. Our team ensures that each website is tailored to meet the unique needs and goals of our clients.

Professional Website Design

Our web design services are a great fit for small businesses (SMBs) in the home services verticals (HVAC, plumbing, roofing, painting, landscaping, etc). Our team specializes in these websites and we have a working knowledge of the language, consumer interaction, and conversion elements needed to succeed.  Our web design services can include the following, based on your requirements.

L4 Group is a professional web design company and we will build your company website with custom specifications to match your company brand image and marketing proposition. We utilize photography provided by you. In instances where client-provided photos are not available, we buy stock photography. Additionally, we ensure that the font styles, sizing, and coloring is consistent throughout your site. Your custom web design also includes exact color matching to your logo and other existing marketing materials.


Search Engine Optimization

When we build new websites for clients, we see to it that the websites are optimized for search engines. This includes performing keyword research for your company, making sure that your keywords are integrated into your website pages URL structure, meta-title, meta description, H1, H2, H3 tags, and other important SEO ranking factors.

We want your new website to rank highly in the search engines to attract the website traffic that you expect. Our search engine optimization has been proven to work over and over again in the home services niches. Through the combination of our on-page SEO strategies and our site architecture, we are able to produce consistent, winning results for our clients.

The words that are placed on your website are important. They are important for consumers as well as search engines. we know how to integrate conversion-producing content into your website that also satisfies the search engines for superb rankings.

However, if you have content that you want us to use, we certainly will. Of course, the website design costs will vary based on the level of copywriting that L4 Group needs to perform.


Website Pages

The minimum number of pages that our websites contain is 10. This group of 10 pages consists of the following:

Home Page




Service Area



Schedule Appointment

Privacy Policy

Terms of Service

Additional pages are encouraged and will be built upon request. Pricing for your website is dictated based on the number of pages to be built.

New pages can be added during the initial build or at any time after your website is live. Here are some examples of additional page content that all local contractors should consider:

Hyper-local service area pages (one page per city in your service area)

Case study pages (highlight your company's best work)

Detailed service pages

Detailed product pages

Blog content (display your authority and position your company as experts in the industry)

Responsive Design

a.k.a. Mobile Friendly

Across the base of clients that we manage, we see mobile usage ranging between 45% to 65%. Your website needs to be mobile-friendly. When we design new websites for clients, we typically design for mobile-first, then for desktop. Our team works hard to make sure that your website will behave well on a smartphone.

If your website is not mobile-friendly, Google will not reward you with high search engine rankings. With L4 Group's responsive website design services, you can prevent this from happening to you!

We implement inbound marketing best practices and techniques. This includes incorporating the capability of capturing potential customer's names and email addresses on your website through the use of opt-in forms. This requires an integration with a marketing automation system such as:

  • HubSpot
  • ActiveCampaign
  • SharpSpring
  • or other marketing automation platforms

Additionally, we can create automated email follow-up workflows and customer outreach for your company. We have proven methodologies for lead generation in the home services sectors.

Marketing Automation Integration

(Database Integration)

Content Management System (CMS) - WordPress

At L4 Group, we build websites on the WordPress content management system. This is an industry-leading software and provides an excellent platform for your company's website with room to grow.

By building your website on a CMS like WordPress, you are positioned to take advantage of extremely powerful content marketing strategies. Do not make the mistake of having a website built on a limited-use platform or proprietary platform. WordPress is an open-source platform coded in PHP and is used by millions worldwide.

Professional Web Development

We Provide Expert, Proven Results, Time & Time Again!

Custom Designs

We have an eye for detail and ensure that your company's website adheres to our strict standards in design and aesthetics. This applies to all pages on your website from your homepage to your about page and everything in between!

Proven Results

With years of experience in the home services vertical niches, we have identified conversion elements that must be included in all websites. As we continue to gather data, we refine and improve upon our conversion methodologies.

Tell Us About Your Web Design Needs