What is digital marketing?
In a nutshell, digital marketing is the act of marketing your business on the Internet. This is something that sounds simple, but in all reality, it is quite complex (when doing it correctly). L4 Group is an expert in this service.
Designed to get your website on the first page of Google.
Focused on positioning your brand as the industry expert in your service area & region.
Positioning your story & conversations in the places your customers "hang out" on the Internet.
Keeping your existing customers and leads up-to-date on everything about your business & offers.
Capturing new leads and customers through targeted ads and highly converting landing pages.
Storytelling for your brand in a media that most people prefer.
Digital marketing benefits
Companies that work with L4 Group on their digital marketing initiatives see a substantial increase in new customers, increased sales due to cross-promotional activities we implement, and an increased retention rate of existing customers.
Connect with more customers in your service area.
Maximize your marketing budget, minimize your spend.
Hit the bullseye with every marketing campaign.
Spark conversations, build relationships, enhance customer engagement.
Track success with data-driven insights and measurable outcomes.
Getting Started With Digital Marketing
Getting Started with L4 Group
L4 Group specializes in providing digital marketing services to the home services industries with a heavy concentration on the Energy, HVAC & Plumbing sectors. We are a leading full service digital agency with a strong grasp of what is required to execute an effective and cost-efficient digital marketing campaign.
Overview of L4 Group's Services
We offer a comprehensive suite of services so you can focus on what you do best and leave Internet marketing in the hands of experts... L4 Group!
Guaranteed results with peace of mind.
Our services include:
L4 Group's Approach to Digital Marketing
When you engage with L4 Group, the first thing we do is assess your current situation. This includes analyzing all of your digital assets and your current KPIs and analytics.
Then, we build a customized plan of attack, specially designed to meet your marketing needs & goals while fitting within your budget.
After reviewing this custom digital marketing plan with you, we make any adjustments needed after receiving your feedback.
Once we have finalized the plan, we get to work implementing every aspect. We are experts at execution, making sure nothing is left behind.
Once we start getting data and metrics, we make adjustments as needed. We are a data-driven marketing agency. This ensure that the direction we take is based on facts gathered.
Achieving Marketing Goals with L4 Group
Every digital marketing campaign we launch is measured with specific KPIs to ensure that we achieve our marketing goals.
This includes paid advertising campaigns, email marketing campaigns, content marketing initiatives, and more.
We acknowledge that not everything goes as planned. That is why we rely on analytics and conversion goals to guide us. As we gather valuable data and insights, we adjust our marketing plan to continuously optimize its effectiveness.
This includes analyzing website traffic, conversion goals, heat map analytics, email open and click-through rates, average cost per click, and so much more.
And we review these metrics with your input on a monthly basis.
The Benefits of Partnering with L4 Group
Digital marketing sounds easy but can quickly become an overwhelming task if attempted on your own.
The benefits of partnering with an expert digital marketing agency like L4 Group are that you can rest assured your marketing campaigns are in the hands of experts.
No longer do you have to worry about whether your website is up to date or whether or not the latest promotional email campaign was executed.
Think of L4 Group as your in-house marketing department without the expensive burden of payroll, training, and management.
Digital marketing FAQs
Digital Marketing Services
We Provide Expert, Proven Results, Time & Time Again!
Custom To You
We have an eye for detail and ensure that your company's marketing initiative adheres to our strict standards for effectiveness as well as maintaining your brand identity and aesthetic. This applies to all of your online marketing including your website, email, content, social, video and more!
With years of experience in the home services vertical niches, we have identified the most effective digital marketing methods that have been proven to work for our customers, year after year! As we continue to gather data, we refine and improve upon our marketing methodologies.
Tell Us About Your Digital Marketing Needs