Website Design...

We Build Attractive, Lead Generating Websites For Small Businesses

We Showcase Your Brand With Awesome Looking, Highly Converting Websites

website design services


L4 Group creates custom website design solutions for small businesses. We specialize in websites for contractors and companies that provide home services solutions, such as HVAC contractors, plumbers, roofers, painters, energy companies, etc.

We create innovative, smart-looking websites that are effective at showcasing your brand, improving conversion rates, and boosting your company's revenue.

Best Website Design Company

First impressions matter! Did you know that up to 95% of users make a first impression about your company based on the look, feel & behavior of your company website? That is why it is crucial to have the best website design company handle your business website.

At L4 Group, we do not use cookie-cutter website themes. We develop custom website designs to match & promote your brand identity. Additionally, all of our website designs are done with search engine optimization best practices to maximize your reach online.

WordPress Website Design

Make the investment into your company's most valuable and most important digital asset, its website. You get the following elements in all of our website design services:

  • Custom Design
  • Responsive Website a.k.a. Mobile-Friendly Website
  • Search Engine Optimized (SEO) Framework
  • Opt-in Forms For Lead Capture
  • Secure Website (via https)
  • Abundant Call To Actions CTAs
  • Professional Styling

Additional functionality can be incorporated into your custom design. We will identify all of your needs and provide a detailed quote for the creation of your new website during our initial fact-gathering meeting. Read more.

Are you looking to succeed in today’s online business world? Are you hoping to grab hold of some of the market share in your industry by accessing the Internet? Or maybe you want to provide helpful advice to those in your niche. In a perfect world, you’re looking to achieve all three of the things just mentioned.

Website design is crucial to your online business. It is crucial to your overall success in today’s digital world. Most businesses cannot survive without an Internet presence. It’s so hard to take advantage of your marketplace without a properly designed website.

Allentown Website designer discusses a few reasons why good web design is so important

The Importance of Web Design

  • Without proper site design, you will not be able to maximize conversions. You will not be able to capitalize on all of the great traffic that your website is receiving.
  • Without proper website design, your customers are not going to stick around long enough to find out about your products and services. They are going to immediately hit the back button because your website is ugly and people look at this is a major turnoff.
  • Without properly designing your company web-site, the usability will suffer. And when usability suffers, your customers tend to disappear. They do not want to try and figure out how to navigate your website. They want it to be easy and simple to use. Your potential customers shouldn’t need to be a bona fide rocket scientist in order to navigate your site.

Are You Looking to Grow Your Company?

Here’s the real truth about online growth…

Most businesses think that they are going to experience tremendous amounts of growth just by putting up a website. They think that their products and services are going to start flying off the shelves once they can be found on the Internet.

Guess what?

This is so wrong on so many levels. But for this particular topic on this particular day, we are going to discuss why you’ll have a difficult time achieving massive growth due to an ineffective web design.

But before we do, let’s think about your target audience.

With our help, we will tap into your target audience using such skills as search engine optimization, display advertising, content marketing, social media and all of the other important forms of online traffic. So you’re going to reach your target market with our help.

What are you going to do if your website is ugly and ineffective?

Here’s what will most likely happen…

Your customers will find your site. But they’ll have a tough time navigating it and most of them will turn away. And if navigation isn’t an issue, the other problem may be that your potential customers just don’t like the look of the overall site. They find it unappealing and it turns them off.

That’s the last thing you need to do when trying to grow your business on the Internet. With our aid, we can help you overcome all of these obstacles and start turning your coveted website traffic into paying customers.

Are You Ready to Impress Your Target Audience?

Giving a good first impression is the most important thing in the business world and other aspects of life. Do you want your customers to find a beautifully designed, highly converting website? Or would you rather they continue to find the ugly, confusing and broken website that you currently have?

Not only will we help make your website more user-friendly, we will design it so that it can’t help but impress your target audience. Your visitors are going to love your site and all of its many beautiful and innovative designs.

Here’s what you need to do next… Select the plan that best matches you and click the "Start Now" button.

We help business owners in the Lehigh Valley including Allentown, Bethlehem, Easton and all surrounding areas. We also build websites for business owners anywhere in the United States, Canada and UK.

Website Design FAQs

What Is Included In L4 Group's Professional Website Design Services?

Our web design services are a great fit for small businesses (SMBs) in the home services verticals (HVAC, plumbing, roofing, painting, landscaping, etc). Our team specializes in these websites and we have a working knowledge of the language, consumer interaction, and conversion elements needed to succeed.  Our web design services can include the following, base don your requirements:

Custom Style

L4 Group is a professional web design company and we will build your company website with custom specifications to match your company brand image and marketing proposition. We utilize photography provided by you. In instances where client-provided photos are not available, we buy stock photography. Additionally, we ensure that the font styles, sizing, and coloring is consistent throughout your site. Your custom web design also includes exact color matching to your logo and other existing marketing materials.

Search Engine Optimization

When we build new websites for clients, we see to it that the websites are optimized for search engines. This includes performing keyword research for your company, making sure that your keywords are integrated into your website pages URL structure, meta-title, meta description, H1, H2, H3 tags, and other important SEO ranking factors.

We want your new website to rank highly in the search engines to attract the website traffic that you expect. Our search engine optimization has been proven to work over and over again in the home services niches. Through the combination of our on-page SEO strategies and our site architecture, we are able to produce consistent, winning results for our clients.

Website Copywriting

The words that are placed on your website are important. They are important for consumers as well as search engines.  we know how to integrate conversion producing content into your website that also satisfies the search engines for superb rankings.

However, if you have content that you want us to use, we certainly will. Of course, the website design costs will vary based on the level of copywriting that L4 Group needs to perform.

Website Pages

The minimum number of pages that our websites contain is 10. This group of 10 pages consists of the following:

  1. Home Page
  2. About
  3. Contact
  4. Services
  5. Service Area
  6. FAQs
  7. Reviews
  8. Schedule Appointment
  9. Privacy Policy
  10. Terms of Service

Additional pages are encouraged and will be built upon request. Pricing for your website is dictated based on a number of pages to be built.

New pages can be added during the initial build or at any time after your website is live. Here are some examples of additional page content that all local contractor should consider:

  • Hyper-local service area pages (one page per city in your service area)
  • Case study pages
  • Detailed service pages
  • Detailed product pages
  • Blog content

Many of our clients engage L4 Group to create additional pages in an ongoing manner after their website is built. Contact us for more details about our comprehensive content marketing strategies.

Responsive Design a.k.a. Mobile Friendly

Across the base of clients that we manage, we see mobile usage ranging between 45% to 65%. Your website needs to be mobile-friendly. When we design new websites for clients, we typically design for mobile-first, then for desktop. Our team works hard to make sure that your website will behave well on a smartphone.

If your website is not mobile-friendly, Google will not reward you with high search engine rankings. With L4 Group's responsive website design services, you can prevent this from happening to you!

Marketing Automation Integration (Database Integration)

We implement inbound marketing best practices and techniques. This includes incorporating the capability of capturing potential customer's names and email addresses on your website through the use of opt-in forms. This requires an integration with a marketing automation system such as HubSpot, ActiveCampaign, SharpSpring, or other marketing automation platform.

Additionally, we can create automated email follow-up workflows and customer outreach for your company. We have proven methodologies for lead generation in the home services sectors.

Content Management System (CMS) - WordPress

At L4 Group, we build websites on the WordPress content management system. This is an industry-leading software and provides an excellent platform for your company's website with room to grow.

By building your website on a CMS like WordPress, you are positioned to take advantage of extremely powerful content marketing strategies. Do not make the mistake of having a website built on a limited use platform or proprietary platform. WordPress is an opensource platform coded in PHP and is used by millions worldwide. We offer WordPress specific hosting solutions and our websites perform extremely well.

Professional Web Development

We Provide Expert, Proven Results, Time & Time Again!


Custom Designs Hit The Bullseye

We have an eye for detail and ensure that your company's website adheres to our strict standards in design and aesthetics. This applies to all pages on your website from your homepage to your about page and everything in between!


Proven Conversion & Results

With years of experience in the home services vertical niches, we have identified conversion elements that must be included in all websites. As we continue to gather data, we refine and improve upon our conversion methodologies.

Tell Us About Your Website Design Needs

Let us help you get your business online and grow it with passion.


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