heating oil digital marketing solution

L4 Group and Skylands Energy Service: A Digital Marketing Success Story

Local SEO & Brand Dramatic Improvement

Skylands Energy Service engaged with L4 Group in 2017 with the goal of having a new website, generating online leads and increasing their overall brand presence on the Internet.

In 2017, L4 Group embarked on a transformative digital marketing journey with Skylands Energy Service, a renowned provider of heating oil delivery and HVAC services. This partnership was driven by the need to enhance Skylands Energy Service's online presence and engage more effectively with their target audience.

Recognizing the evolving landscape of digital marketing, L4 Group proposed and implemented a comprehensive, multi-faceted strategy that not only revolutionized Skylands' digital footprint but also set a new standard in the industry for integrated marketing solutions.

Our approach was holistic and tailored to meet the unique needs of Skylands Energy Service. It encompassed a range of innovative services including the creation of a dynamic new website, enriched with extensive content designed to educate and engage customers. The new website was design to be mobile-friendly and with the intent to capture online leads.

We employed local SEO tactics specifically tailored for heating oil delivery and HVAC services, ensuring Skylands' visibility in the most relevant online searches.

Additionally, our strategy included targeted pay-per-click (PPC) advertising, a robust social media marketing campaign, engaging video content, proactive reputation management, and continuous content marketing.

Each element of this strategy was carefully crafted to work in synergy, driving both online traffic and real-world conversions.


Skylands Energy Service faced multiple challenges with its online approach. Prior to hiring L4 Group, they did not have a mobile-friendly website, their website was not designed to effectively capture leads, they had a very minimal online presence, they had less than 10 Google reviews, they had no social media strategy and they did not have good success with prior marketing companies. 


L4 Group transformed Skylands Energy Service's online approach with the following strategic initiatives:


  • New Mobile-Friendly website
  • Reputation management solution
  • Local SEO execution
  • Multiple lead magnets for the website
  • Google AdWords PPC campaigns
  • Email marketing solutions
  • Social media marketing strategy

This case study aims to highlight the key components of our digital marketing strategy, the challenges we faced, the solutions we implemented, and the remarkable results we achieved together. Our journey with Skylands Energy Service is a testament to the power of strategic digital marketing and its ability to transform a business's online presence and market reach.

Results Achieved

Skylands Energy Service Website Before Skylands Energy Service Website After

Foundational Building Blocks

In order to achieve the desired results, we first started with building a strong foundation. This consisted of rebuilding a compamy website, utilizing best-in-class SEO techniques and website conversion practices.

The old website was not dynamic, it was not mobile-friendly and it was not designed to convert website traffic into leads. The new site that we designed corrected all of these issues.


Website Traffic Improvements, Year over Year...

Once we fixed the foundation, we next focused on building out a robust content library for Skylands Energy Service. This included elements such as:

  • Project case studies
  • Detailed equipment manufacturer content
  • Lead magnet funnels
  • Consistent blog article content
  • Hyper-local content pages
  • and more!

The result is a constant uptick in organically ranking keywords and search terms.  This steady increase in ranking keywords results in a corresponding steady increase in overall organic traffic to the website.

Organic ranking keywords and website traffic refers to all rankings and traffic that is NOT directly attributed to paid advertising.

The other performance indicators that demonstrate how well this website is performing are display below. When we started on this project, there were less than 100 backlinks to the website and the website traffic volume was under 150 vistors per month. As you can see below, now there are over 8,000 backlinks and the website monthly traffic is over 3,800 monthly visitors.

Skylands Ranking Keywords
Skylands Organic Traffic

Professional SEO Services

Professional SEO services take your website beyond the basics. At L4 Group, we offer comprehensive SEO services, ensuring that your business not only climbs the search engine ranks but also connects with the right audience. Our team stays abreast of the latest trends and algorithms in SEO, offering you the best SEO services tailored to your unique business needs.

As a leading SEO Services Agency, L4 Group is dedicated to delivering results that matter. Whether you're a small startup or a large corporation, our SEO strategies are designed to elevate your online presence, drive traffic, and convert visitors into loyal customers.

Benefits Of Incorporating SEO Into Your Marketing Strategy

  • Increased Visibility and Brand Awareness

    Boosting Your Brand's Online Presence: Integrating SEO into your online marketing plan significantly enhances your brand's visibility on search engines. By optimizing your website with relevant keywords and quality content, you can appear higher in search results. This increased visibility leads to greater brand awareness.

  • Higher Quality Traffic and Improved User Experience

    Attracting the Right Audience with Precision: SEO isn't just about driving more traffic; it's about attracting the right traffic. By targeting specific keywords and phrases related to your business, SEO helps you draw in visitors who are genuinely interested in what you offer.

  • Cost-Effective Marketing Strategy

    Maximizing ROI with Efficient Marketing: SEO provides a cost-effective marketing solution with long-term benefits. By investing in SEO, you enhance your online presence organically, which can lead to sustained traffic without the ongoing costs associated with pay-per-click (PPC) advertising.

  • Competitive Advantage and Market Positioning

    Staying Ahead in the Digital Race: In today's competitive digital landscape, SEO is a crucial tool for standing out. By optimizing your website and content, you not only improve your search engine rankings but also position your brand as an authority in your field. This competitive edge is vital for attracting and retaining customers, as consumers are more likely to trust and engage with businesses that appear at the top of search results.

FAQs About SEO and Our Services

The Essence of SEO

Search Engine Optimization, or SEO, is much more than just sprinkling keywords throughout your website. It's a comprehensive strategy that involves optimizing various elements of your website to improve its visibility in search engine results pages (SERPs). The ultimate goal of SEO is to attract more organic (non-paid) traffic to your site by ensuring your pages are relevant and authoritative.

Keyword Research: Identifying the right keywords is foundational in SEO. It's about understanding what your potential customers are searching for and how they phrase their queries. This insight guides the creation of content that resonates with your audience.
On-Page Optimization: This involves optimizing individual web pages to rank higher in search engines. Key elements include high-quality, relevant content, meta tags, title tags, and internal linking.
Technical SEO: Behind-the-scenes aspects like site speed, mobile-friendliness, indexing, crawlability, and site architecture fall under technical SEO. These elements ensure that search engines can easily crawl and index your site.
Content Creation: High-quality, engaging, and informative content is pivotal. It’s not just about what the search engines want, but also what your audience finds valuable and share-worthy.
Off-Page SEO: This refers to actions taken outside of your own website to impact your rankings within search engine results pages. Primarily, it involves link building which is the process of getting other reputable websites to link back to your site.

Core Components of Search Engine Optimization

The Evolving Nature of SEO

SEO is not a set-it-and-forget-it strategy. Search engines like Google constantly update their algorithms, meaning SEO tactics must evolve as well. What worked a few years ago might not work today. Staying on top of these changes is crucial for maintaining and improving your search engine rankings.

Consistency in SEO is key. Regularly updated content, continual optimization, and staying abreast of algorithm changes are all part of a successful long-term SEO strategy. It’s about building and maintaining online relevance and authority over time.

Why Consistent SEO Efforts Matter

Why Choose L4 Group for SEO Services

Elevating Your Digital Presence with Expertise and Innovation

Customized Strategies Tailored to Your Business

At L4 Group, we believe that every business is unique, and so should be its SEO strategy. We don't offer one-size-fits-all solutions; instead, we tailor our SEO services to align with your specific business goals, industry, and target audience. Our team takes the time to understand your business, creating customized strategies that not only boost your search engine rankings but also resonate with your potential customers.

Proven Track Record of Success

Our extensive portfolio and client testimonials speak volumes about our success in delivering tangible SEO results.

We have a proven track record of helping businesses, both small and large, in various industries achieve and maintain top rankings in search engine results. Our strategies have not only improved website visibility but also increased traffic and conversions, driving real growth for our clients.

Transparency and Communication

We value transparency and open communication with our clients.

SEO can be a complex and often misunderstood field, so we ensure that you are informed and comfortable every step of the way.

From detailed monthly reports to regular updates on your project's progress, we keep you in the loop, explaining the 'what' and 'why' behind each strategy we implement.

We live and breathe SEO! We are always testing the latest theories and techniques to evaluate what is effective for our clients. Our passion for SEO comes through in our results, just ask any one of our clients and find out why they stay with L4 Group long term!

L4 Group: Navigating the SEO Landscape for You

At L4 Group, we understand the complexities of SEO. We are committed to using our expertise to navigate the ever-changing SEO landscape on your behalf, ensuring that your online presence is not only strong today but continues to grow and adapt in the future.

  • State Of The Art Tools And Techniques

    We leverage the latest tools and stay abreast of current SEO trends and algorithm changes. Our team continually enhances their skills and knowledge, ensuring that we use the most advanced and effective techniques available. This commitment to staying ahead of the curve means your business benefits from the most cutting-edge SEO practices.

  • Comprehensive Service Offering

    Beyond traditional SEO, we offer a full spectrum of digital marketing services, including content marketing, social media management, and PPC advertising. This holistic approach ensures that all aspects of your online presence are optimized for the best results. By integrating these services, we can amplify your digital footprint and drive not just traffic but meaningful engagement and conversions.

  • Long-Term Partnership for Continued Success

    Our relationship with clients goes beyond a mere service provider; we see ourselves as your long-term partners in growth. We understand that SEO is an ongoing process, and we are committed to continuously adapting and refining our strategies to meet the changing needs of your business and the digital landscape.

Getting Started with Professional SEO Services

We Provide Expert, Proven Results, Time & Time Again!

Custom Designs

We have an eye for detail and ensure that your company's marketing initiative adheres to our strict standards for effectiveness as well as maintaining your brand identity and aesthetic. This applies to all of your online marketing including your website, email, content, social, video and more!

Proven Results

With years of experience in the home services vertical niches, we have identified the most effective digital marketing methods that have been proven to work for our customers, year after year! As we continue to gather data, we refine and improve upon our marketing methodologies.

Tell Us About Your SEO Needs