As a company looking to succeed in today’s Internet business environment, it’s important to develop a social media strategy to enhance your company in a number of different ways.
Most people think that social media is only good for catching up with friends, gossiping online and ultimately messing around while trying to have a good time. But they don’t realize that social media is having more and more of an impact on the business world.
For starters, the search engines are placing more weight on social signals than ever before. So developing social media for your business is going to help search engine rankings from here on out. It’s one of the major ranking factors and it can no longer be ignored.
Next, social media is a great way to engage with your local market. It’s a fantastic way to reach out to prospects and customers and develop a relationship with these people.
Now you may be thinking…
Why develop a relationship with the market? In today’s business world, your customers want to get to know you better. They want to know who they are doing business with on a personal level. They want to know as much as they can find out about you.
That’s how you succeed in today’s social environment, and using social media is the best way to tap into the community at large.
Are you ready to take your social media marketing to the next level? Call us at 610-471-0001 and we can help you develop a strategy today.
I’m sure you have many more questions about social media in today’s business world, so we will try to answer them as best as possible.
For starters, which social media platforms are the most effective?
Let’s take a look…
This shouldn’t come as a major surprise to you since Facebook has around 1 billion users at this time. It’s amazing to know that about one out of seven people use Facebook on a regular basis. Talk about tapping into huge amounts of traffic instantly!
But why is Facebook so effective?
Well, not only does it have a tremendous amount of subscribers, but it’s a great way to engage with prospects. And when it comes to local businesses, this is the most powerful platform in the world at this time. You should not ignore it because of the high engagement numbers, and it could literally create tremendous business opportunities for local and national businesses alike.
This should be a no-brainer, but you’d be surprised how many businesses are still neglecting LinkedIn. We would like to help remedy this situation as soon as possible.
Why establish a presence on LinkedIn?
Well, it is specifically designed for businesses, business in general and experts in every field. If you are looking for a phenomenal way to boost your credibility in the marketplace, engaging on LinkedIn and providing relevant content on this network is the best way to do so.
People all over the world are turning to LinkedIn to find the best experts in every niche. Without a presence on this website, your market will have a tougher time finding you. They will not see what you have to offer and you’ll lose out on so many potential business opportunities.
We do not want to see the Internet pass you by, so allow us the opportunity to help establish your presence on LinkedIn today. Give us a call at 610-471-0001 to get started.
This social network is a little bit late to the party, but that doesn’t pose any problems for the up-and-coming network. As a matter of fact, Google+ has continued to grow its user base consistently for quite some time.
But when it comes to promoting local businesses, there’s one aspect of this social network that cannot be ignored. I’m talking about the SEO factor and what it can do for your search engine rankings.
You see, Google currently owns about 80% of the worldwide search volume. So if you’re going to rank highly on one search engine, Google is the one to target.
And how do you target Google? Well, establishing your local business as part of the Google+ family is an immediate way to improve your search engine rankings. In fact, if you use this in conjunction with Google Authorship, and then post engaging content, you’ll naturally receive links back to your site that will boost your presence in the SERPs.
Google+ is the wave of the SEO future. There’s no question about it.
Now that Twitter has introduced find and other applications that have turned it into much more of a contextual platform, it’s becoming quite effective and relevant as far as local marketing efforts are concerned.
You can increase engagement by tapping into trends and using relevant hash tags, and embedded tweets are another way to reach your potential targeted audience.
So that’s it in a nutshell. We’ve just mentioned the four major social media platforms in which you need to develop a presence. There are other sites like Pinterest and Instragram as well, but some businesses will not benefit from the picture sharing aspect of the social media sites.
Putting It All Together
I bet this sounds like a lot of work, right? You’re trying to run a business, not become a social butterfly. But it’s necessary in today’s Internet world.
That’s why you should let us do the heavy lifting for you! Call us at 610-471-0001 and we’ll take your social media presence to the next level.