Chapter 4
How To Measure Your Facebook Success
Brett Lewis
In chapter two, we discussed the different content types you could post on your Facebook page. But how do you know which of these formats is working best for your business?
Facebook Insights, Facebook’s free native analytics tool, can provide insight, no pun intended, into your content strategy.
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Use Tracking Code On All Links To Your Website
By using UTM tracking codes** in all of the links that drive traffic to your website, you will be able to see the effectiveness of your posts and ads from Facebook.
This is viewable in your Google Analytics account, organized in the manner that you create your tracking code.
** This is an advanced topic. Contact L4 Group at (610) 471-0001 for help.
Extract Conclusions And Keep Measuring
By taking the time to relate individual posts with their clicks, you can analyze which types of content perform well on your page.
By doing so, you will be able to get your act together, cut out what isn’t working, and post more of what does work, helping to spike your engagement rate.
Remember, more engagement with your Facebook content leads to better potential for traffic and leads from Facebook.
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