To the uninitiated, it can be a difficult business finding a reputable SEO provider to deliver an effective online marketing strategy. The industry is rife with so-called ‘SEO experts’, who resort to spammy, blackhat techniques that will get your website penalized by Google quicker than you can say ‘backlink’. Having a basic understanding of good SEO will allow you to quickly assess whether an SEO provider is up to the job. Here’s what you need to know:
Content Is Still King
Your website needs valuable, original content that is relevant to what the user is searching for. Your SEO provider should create linkable web content that directly engages with your visitors. You should avoid publishing content that is only accessible to visitors once they log in or other pages that can not be shared or reproduced.
Keywords Are A Key Factor
Make sure your web pages are optimized for appropriate keywords, with decent search volume. The main keyword should be included in the page title, and in the first sentence of the text on the page. It should be present in the page URL too. Other related keywords should be naturally incorporated into the text and highlighted as necessary.
User Friendliness Is Paramount
Recently, Google has placed more emphasis on mobile optimization as a ranking factor. This means that if your website can not be viewed easily on a mobile device, you better do something about it. Also, the importance of loading times can not be overstated. People have short attention spans, so if your website takes too long to load, they will click away immediately. Google penalizes sites with long loading times because it regards this as a poor user experience.
Don’t Be Anti Social
Finally, all good SEO packages should embrace social media as a key marketing tactic. With half the world’s population currently using Facebook, and the huge numbers of people who log into Twitter, Instagram and Pinterest on a daily basis, this is non negotiable. All the content you publish should have social sharing buttons for relevant networks, and descriptive URLs. Also, you should link back to your content from your social media accounts, to encourage your existing audience to share it. Google regards social signals as a significant ranking factor. Therefore, a good SEO company will produce content worth sharing, which includes meta tags for Twitter cards and the Facebook Open Graph etc as necessary.
L4 Group specializes in helping business owners and marketing executives throughout the United States. L4 Group will optimize online marketing strategies that will increase traffic, sales, and profitability. Call today for a free consultation and web analysis.