Many people ask us about Pay Per Click (PPC) campaigns and if these campaigns are worth investing in. The answer is, “It depends”. There are many factors that go into PPC campaigns and the best course of action is to contact a reputable online marketing agency to discuss your specific needs and goals. PPC campaigns can become extremely expensive, especially if your company’s niche is in high demand. HubSpot recently published an article on the 100 most expensive keywords on Google. For example, if you consider a personal injury attorney running a PPC campaign in San Antonio, they would be spending $670.44 per click! If this firm had the #1 organic listing in Google for this keyword phrase, they would not be spending $670 every time someone clicked on their website and they would also be getting more clicks because the #1 organic position FAR OUTPERFORMS any position on PPC. Statistics show that the #1 position obtains approximately 30% of all traffic for that search term.

Here is a snippet of the article and the infographic from the HubSpot blog post:

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depend, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is.

If you’ve ever wondered what the most expensive keywords on Google are, then look no further than the infographic below from WebpageFX. With the help of the folks at SEMrush, WebpageFX figured out which keywords have the highest cost-per-click in Google AdWords.

They found, for example, that 58% of keywords are location-sensitive — like “Austin TX auto insurance” as opposed to just “auto insurance.” They also found that a whopping 78% of the most expensive keywords relate to law firms and legal counsel, while only 1% relate to business services.

This article appeared at:

This article from HubSpot highlights the fact that many keywords are extremely expensive when considering Pay Per Click (PPC) advertising. L4 Group offers PPC ad campaign management services for our clients, however, we prefer to position our clients on Google to obtain free web search traffic through organic listings. To learn more, contact us directly at (610) 471-0001.