White Hat vs. Black Hat SEO

Search Engine Optimization is one of the most important tools in online marketing. SEO is an essential component of any internet marketing campaign as it helps to increase the visibility of a website. This is achieved through higher rankings on search results. Research has shown that consumers only give consideration to links that appear on the first two pages of search results. In a bid to ensure they get the highest search engine ranking possible, business owners and SEO experts may be tempted to use SEO tactics that are unacceptable. Since most people use white hat SEO tactics, others may try to tilt the balance in their favor by including black hat tactics in their internet marketing campaign. Unfortunately, this is a high risk strategy that is bound to have negative long term results.

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