content marketing strategies for 2016

Did you know that just 37% out of the 76% of marketers who regularly use content marketing to advertise their business report effectiveness with this strategy? Could it be that those who are less than effective are just throwing something out there hoping it will work? During the formative years of social media, just one tweet, a coupon or two, and showing up to chat with visitors was enough to have potential customers around the world sitting up and taking notice of your brand. Things have changed. With the massive amounts of content online today, consumers are more discerning about what captures their attention. Attracting an audience’s attention and converting them to customers has become much tougher.

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