Posts Tagged ‘content marketing’

Online Marketing Strategies That Have Withstood The Test Of Time

online marketing strategies

Online marketing is one of the most longstanding strategies of this age. Business success and online marketing efforts often go hand in hand. More than 80 percent of consumers use a computer to find the products and services they need. Therefore, having a strong marketing strategy is becoming more of a necessity than it is an option. Many of the top online marketing strategies have been working for businesses for many years. Click through to read some online marketing strategies that have withstood the test of time.

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Effective Content Marketing Strategies For 2016

content marketing strategies for 2016

Did you know that just 37% out of the 76% of marketers who regularly use content marketing to advertise their business report effectiveness with this strategy? Could it be that those who are less than effective are just throwing something out there hoping it will work? During the formative years of social media, just one tweet, a coupon or two, and showing up to chat with visitors was enough to have potential customers around the world sitting up and taking notice of your brand. Things have changed. With the massive amounts of content online today, consumers are more discerning about what captures their attention. Attracting an audience’s attention and converting them to customers has become much tougher.

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Elements That Make Up Effective Content

important elements of content

Although most site owners know the importance of content in attracting web traffic, very few focus on the structure of the content that they publish. This is unfortunate because search engine algorithms weigh content based on parameters such as relevance and quality. For this reason, it is wise to create content that will improve your site’s rank on search engine results pages. This article will discuss what the most effective elements are that should be included in a piece of content.

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How To Effectively Spread Your Content & Reach An Audience

content marketing

Today’s marketing efforts are content driven. Any SEO expert might repeat over and over again, “Content is King”. There must be a reason for this. You are a business owner and you have decided to start a blog for your company website. This is great because if content is really king, then publishing content is important for your business’ marketing strategies. However, many SEOs are claiming that if you publish content, you need to be able to spread your content effectively. It doesn’t do you any good if you only publish content on your site and you don’t spread it in places where people are actually going to read your content.

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