As a small business owner, you might not realize that content marketing is truly the wave of the future. It’s how businesses will communicate with their customers in the digital age and beyond.
You see, there are some incredible benefits to marketing your business via content over the Internet. But if you’ve never heard about or implemented this strategy before, you’d never know that it was such a valuable and beneficial aspect of promoting a business online.
We want you to see the true value of content marketing. We want you to recognize the reasons why this type of strategy is perfect for small to medium-size businesses.
You have to get in front of your potential prospects and customers. They have to see that you are a credible business in your niche. They have to see that you are a company that they can get to know, like and trust.
Content marketing will provide the vehicle to reach all of your prospects, and do so in a way that allows you to market your company without being a pushy salesman.
Does content marketing seem interesting to you? Do you think it will help benefit your company?
We’d like to help put a strategy in place. Please call us at 610-471-0001. We will set up a free consultation and discuss how to put together a plan to help bring your company to the forefront of the Internet in your industry.
But before we do, let’s look at the reasons why this strategy is so effective…
Marketing Via Content Helps Make a Personal Connection
Today’s business world has changed dramatically since the Internet has come into being. At one point customers and potential prospects didn’t really care to take a peek behind the company curtain, so to speak.
But in today’s digital age, where everyone has instant access to information, people want to know so much more about the companies that they do business with. They want to get a look inside and see exactly what it is that your company is all about.
Content marketing is more than just writing articles. When you market via content, you can post photos of employees, staff members and other members of your team and put them right on your blog. You can write about special events that take place within your company, and talk about some of the outstanding employees that you have on staff.
People love to see behind the scenes. Your customers would love to see photos of the office, the people that create the products and services, the factory if that’s relevant, and any other personal look behind-the-scenes.
Video is another fantastic way to make a personal connection. If you take videos of your office, factory, etc., and allow your customers and potential prospects to take a look at what it is you do, they will likely feel closer to you and feel that you are worthy of their business.
Because that’s what it’s all about in today’s Internet business age…
People want to know who they are giving their money to. They want to respect the companies that they do business with, and they want to feel like there is a personal connection. Without this connection, you will have a difficult time succeeding in today’s Internet age.
It’s not the only reason to consider content marketing. Here’s another…
Content Marketing Helps Potential Customers Find Your Business Online
Exposure is possibly the best reason to put out lots of content about your company. The more online exposure you have, the easier it will be for potential prospects to stumble across your marketing message.
Think about this for a second…
Is it going to be easy for somebody to find one page online about your business? Probably not. But what happens if you have dozens, or potentially even hundreds, of pieces of content talking about your company products and services?
It gets so much easier for your potential prospects to find you when there is a lot of information about you on the web. You never know where your likely prospects will stumble across this information, and that’s the key to ultimate success online.
You need to establish a presence on social media, YouTube, Web 2.0 properties, and other places where people regularly congregate on the web. There may be even local Internet websites and organizations that you can join to provide added ways for potential customers to find your business.
Ultimately, just understand that the more content you have online, the easier and better it will be for your prospects to find you. It’s a game of hit or miss, just like anything else involving advertising. The more stuff you throw against the wall, the easier it will be for something to stick and the simpler it will be for your prospects to find you.
Last but not least…
Content Marketing Makes It Simple to Close the Deal
Let’s face it. When you have tons of industry related content online, you automatically brand your business as the go-to expert. In your prospects mind, you are already the ideal candidate to help them with their problem. You are the perfect person to provide the product they need in order to achieve what they desire.
You do not have to spend tons of time trying to sell prospects on your products and services. All of the content that you put out on the Internet takes care of this for you. That’s the beauty of content marketing on the Internet in the 21st century.
Gone are the days of trying to convince people that you are the best solution to their issues. They are already convinced by watching your videos, reading your articles and checking out your customer testimonials and everything else about your business that’s posted on the web.
So if you want to make closing so much easier, become a content marketer and pre-sell your visitors way before you ever asked them to spend any money.