Have you been trying to improve your SEO for a long time but still can’t reach your goals?
Many of us make some silly SEO mistakes that cost us a lot. These seemingly simple blunders not only cost us our search engine ranking but also affect the traffic coming to our HVAC company’s website. From technical stuff to keywords, many heating and cooling websites make SEO mistakes that are costing them a fortune.
3 SEO Mistakes That Can Cost Your HVAC Company A Fortune
Here are 3 SEO mistakes you must avoid to improve your SEO and your search engine rankings.
1. Not Using Analytics For Your Heating & Cooling Company
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If you think that SEO is all about bringing more traffic to your website, then you are mistaken. You also need this traffic to convert. Many search engine optimization specialists are only concerned with bringing traffic to a website but get bummed when they are not able to rank for specific keywords.
Remember, traffic isn’t everything that matters.
Sometimes, even low-traffic keywords convert better.
Because they are more specific.
You need to measure and track to find out what is working and what isn’t. Set up conversion measuring and tracking for the keywords you use. Compare them against each other to find out what’s working and what isn’t. This will help you make the right SEO strategy that will take your HVAC company to the top of search engine rankings.
2. Not Investing In Content For Your Heating & Air Conditioning Website
Content is king and is expected to remain so for a long time. You will never be able to perform well on search engines unless you invest time and effort in your content. Search engines’ algorithms are designed in a way that they prioritize relevant, informative, and up-to-date content. If you are producing irrelevant and low-quality content that no one can get benefit from, then you will never be able to perform well on search engines.
If you think you need experts for creating your content, hire them. Don’t try to cut corners here as it is one of the major factors that affect your search engine rankings.
3. Foregoing Local Search Optimization In The HVAC Niche
Many heating and air conditioning businesses don’t perform well on search engines because they don’t learn anything about local search. Local search and the techniques for it are mandatory to learn especially for the HVAC service companies that operate within a specific region or city. Search engines handle these location-specific keywords differently than global keywords.
For starters, you must include your location-specific keywords in your meta titles and descriptions. Furthermore, add your local phone number and address to your website, preferably in the header or footer. This will improve your chances of showing up in local results.
The next thing to do is to list yourself on review sites and networks such as Yelp, Google Places, Merchant Circle, FourSquare, etc. This will improve your search engine optimization and your search engine rank for local searches.
These deadly SEO mistakes not only impact your SEO efforts but also prevent customers from reaching you. It is important to leave your SEO in the hands of experts only. L4Group offers expert SEO services that can help you get more traffic, leads, and customers.