On-Page Website Optimization
Search engine optimization has two components – on page and off page. The former refers to the things you can do in order to optimize your own website while latter is another set of methods to be discussed in a separate article. In essence, on page optimization is the least expensive and most convenient to perform since you are in total control of your website, which basically corresponds to the fact that you get to make changes anytime you want.
Search Engines Have Their Limits
But just like even the most advanced mechanical systems and robots today, a search engine can never analyze, comprehend, and understand the way a human does, and this also holds true with analyzing a webpage. They work by way of understanding the clues given to them.
As an online business and website owner, you are necessitated to perform search engine optimization. At this point, you are adding in the clues and ideal structure to your website content, which in turn, aids the search engines in determining the relevance of your website, including its use. With this in mind and the fact that often times there is significant competition on the web in various niches and industries, SEO provides the best opportunity to obtain and grab more interest from your ideal target audience by way of getting better rankings in search engines.
There is a certain degree of importance for every business owner to know the limitations of search engines. For one, knowledge of the limits will allow you to take full advantage of SEO.
The remarkable artificial intelligence that search engine crawlers possess is quite amazing. However, it doesn’t mean website owners cannot work with it in their favor. The technical limitations of these “bots” can in a way influence and affect rankings and the inclusion of websites in the search engines results pages. Listed below are some of the notable limitations:
- When content is cleverly hidden in online forms like login forms, search engines might actually be incapable of finding them since they cannot complete online forms.
- If the link structure is poor and the content is labeled as unimportant, search engines may not be able to reach all the content in the page.
- If the website uses certain types of Content Management Systems that duplicate content, search engines may ignore the site and considering it duplicate content.
- If the website content isn’t written using common terms that are utilized in search queries, the search engines may become confused and the result will be irrelevance.
- Search engines might also find it hard to analyze and interpret content that are not text-based such as videos, flash, images, as well as plug-in content and audio.
Creating A Website Design That is Search Engine Friendly
Keep in mind that search engine optimization will only work to your advantage if your website is structured, designed, and optimized the right way. Adding to that, even the most sophisticated SEO strategies won’t work and will not provide positive results if the website is not real friendly to the search engines. Continue reading to get some more tips on designing a website which is search engine friendly.
1 – Content That Can Be Easily Indexed
Is the term alien to you? Don’t worry because you are not alone. What this means is simply the use of HTML text format in order to get indexed by Google. If you are used to utilizing images, Java, or flash, there is lesser possibility of being noticed by search engine crawlers or spiders. But then again, the use of non-text content is still appealing to users, right? So here’s what you can do instead:
- Put in “crawlable” or navigation links as a supplement to the search boxes.
- You can also provide a transcript of any video or audio content provided you want the words in them to be indexed by Google.
- Add some more text to the pages that already have a Java plug-on or flash content.
- You can put in “alt attributes” to images with JPG, PNG, or GIF format, the purpose of which is to give the search engines some kind of HTML text description of those images.
Now when you’re done adding content to your site, you will want to perform another check in order to find out which content can be indexed and which are visible to Google. To do this, all you have to do is right click on a page and then tap “view source.” If the text does not appear in the source, it means the search engines cannot read it.
2 – Navigable Link Structure
Search engines will find new pages through links from other pages that they have previously found. Hence, a navigable link structure will help a lot in terms of aiding the search engine crawlers or spiders in finding the pages on the website. So if you fail to interlink your pages or if it happens that your website’s navigational structure is built in a way that the crawlers are not able to access the pages, then there’s no chance that those pages are going to be listed in the search engine database.
Therefore, it is quite important for search engines to see the links clearly for them to browse the trail left by the websites. The failure to provide your site with a good link structure spells doom to your exposure and traffic hopes.
3 – rel = “nofollow”
The application of the “nofollow” attribute in a link tag corresponds to telling Google to not interpret the link as a normal editorial vote. In simple terms, the tag is intended to stop link injection of spam as well as automated blog commenting. It is likewise the effective method of telling search engines to refrain from counting the link value of the link.
4 – Ideal Use of Keywords
The term “keyword” is generally used for the simple concept of search phrase. They are the base of the search. Every major search engine today possesses millions of keyword-centered databases. They use them to store pages that have already been indexed and crawled. The idea really is to allow a faster and more convenient tracking and retrieving of data.
When a user makes a search using the keyword “shoes”, Google and most other search engines will find the relevant database that will contain the pages bearing the said keyword used. Next, the search engine will now rank the documents based on relevance, popularity and importance. Through this, a set of results will be produced and returned. The entire process must be done in less than a second.
With this in mind, you now realize that the use of specific meta-keywords in the indexable content of the website you own is very important and shouldn’t be overlooked. This is the only chance you get in order for your webpage to get the rank from the search engines.
What Are Keyword Dominance and Stuffing?
Finally, you have to learn more about keywords and the negative implications in overusing them in on page optimization.
If a user places a keyword in a search box, Google will automatically produce relevant results that are based on that certain keyword inputted. The search engine will also use additional information for the retrieval of the right pages and then it will rank them. The additional information we are taking about are order of the words in the keyword, punctuation, spelling, and the capitalization of keywords. So as to be able to provide the most relevant results possible, the search engine will have to measure the manner of using the keywords on the page. This is the best way of determining the page’s relevance. Hence, it is strongly recommended to use particular keywords in the links on the pages as well as in the text and title.
Meanwhile, the irregular use of the keywords in the pages, wherein the term or phrase is uncontrollably spread all over the content in a not-so-relevant manner is popularly referred to as keyword abuse or stuffing. You have to understand that although keyword stuffing is a short cut to optimize your content, search engines actually are quite smart in detecting this illegal act. If you are caught doing this, your website may be penalized. It is a manipulative method and shouldn’t be done.
Final Words About On Page Search Engine Optimization
On page search engine optimization is essentially considered as the stepping stone of your internet marketing campaign. It is easy, fast, and convenient when it comes to fixing the most notable wrongs and mistake. After identifying the targeted keywords, this is the next step of implementing an effective SEO strategy for your website.