Does Your Company Need SEO Consulting?
As an Allentown SEO consulting company, we are often asked if search engine optimization (SEO) is really needed for your business. We understand that SEO may be confusing and difficult to grasp, perhaps even very overwhelming, considering that you have other things to focus on such as running your business! You may even think that SEO is only for the big boys, the large corporate companies and that it is out of reach for small and medium sized companies, like yours.
First of all, what is Search Engine Optimization? It is the method & process of either creating a new website or changing an existing website to enhance the placement of the website in the search results of all the search engines that your customers utilize. Search engines like Google, Yahoo, Bing and others. The primary goal of SEO is to make sure that when prospective new customers and existing customers search for your goods and services, your website is found and it is found with top search engine results placements.
Still unclear if your company needs SEO consulting services? Read through these ten basic questions below to see if your company needs SEO.
1. Do you want your business to stay small?
In today’s connected age, more than 80% of consumers start their search for products or services by doing an Internet search with search engines like Google, Bing or Yahoo. Did you know that over 60 Million people turn to search engines every single day to get answers? If you want to ignore this huge audience and continue to stay small, then SEO is not for you.
2. Does the majority of your new leads come from referrals?
If you are getting tons of new business from word-of-mouth referrals from your existing customers, then you probably don’t need to improve the ranking of your website on the search engines HOWEVER, you still need to keep an eye on your reputation. Do you know what your current online reputation is? Click here to find out for free.
3. Does your main company website already rank on page one for your main targeted keywords?
If your company’s website is ranking on page for many of the keywords that your customers are using to find your services or products, then you probably don’t need SEO services, HOWEVER, you still need to keep an eye on your reputation. Do you know what your current online reputation is? Click here to find out for free.
4. Do you think that customers will still find your company, even though you rank behind your competition?
Many studies show that 91% of Internet users do not click past the first page of search results when they are searching for goods or services. Think about it… do you go to page 2, 3 or more when looking for a product or a service? However, if you feel confident that your customers are the 9% that do surf past the first page of results, then SEO is not for you and your company.
5. Is your business so well known that it is a household name?
If you are lucky enough to own a business that has instant brand recognition and brand recall, such as Sony, Amazon, Nike or Ford, and you are confident that people will find you online by name, then SEO is not for you.
6. Is your marketing plan focused on spending huge amounts of money advertising in newspapers, billboards, phone book yellow page display ads, television and/or radio, so much so that you don’t need to be concerned about being found online?
If traditional media is the only place that your customers hang out, then you don’t need to concern yourself with trying to catch their attention with online marketing. SEO is not for you and your company.
7. Are you currently purchasing online advertising (Pay Per Click, PPC) to get top placement on search engines?
Did you know that over 85% of consumers skip over the paid ads and instead, click on the organic search results, the search listings that appear under the paid advertisements. This is called PPC blindness. With that in mind, if PPC is still your preferred traffic getting method for your website and you are okay with paying for website traffic instead of getting all that traffic for free, then you don’t need SEO.
8. Are you concerned with getting too many inquiries when your website is ranking well in the search engines?
Search Engine Optimization (SEO) does generate website traffic and this traffic will generate phone calls and emails. The good news is that the majority of this traffic is highly targeted. Internet users who find your website through the search engines are genuinely looking for the services or products that you offer. These types of leads are highly targeted to your business and tend to convert at a high percentage. With that being said, if you hate the idea answering the phone or responding to email inquiries from potential new customers, then SEO may not be the answer for you.
9. Do you feel like it’s too late to get involved with internet marketing?
You are correct, it is late and your competitors have already been marketing online. And yes, you could adopt a despondent attitude and continue to let your competitors gobble up market share. Or, you can get into the online marketing scene and start to stake out your slice of the online market share.
10. Do you think that online marketing and the internet are fads and devoting some time and money to the internet is a waste?
While no one has a crystal ball to determine whether or not the internet is fad, we believe that enough time has passed to indicate that the internet and internet marketing is life-changing on many levels. However, if you choose to believe otherwise, then it may be best if you search for the next big thing when it comes to marketing your company.
If you feel that your company needs SEO after reading through these 10 questions, feel free to contact us for a free consultation. We'd be happy to assess your current state of affairs and put together an effective, customized SEO strategy for you.
Our SEO strategy sessions are normally $997 however we are running a special [datetool_current format="F, Y"] offer. Act today and receive our $997 SEO Strategy Session at NO COST.
This is a limited offer, so act today.
To Get Started Call:610-471-0001