6 Benefits of Philadelphia SEO Content Creation

by Brett Lewis

There is a dramatic change in the digital landscape over the past few years. There is a lot more to it than graphic design, a mobile app, and software development. In fact, out of all the eCommerce development, search engine optimization is still the most efficient and effective way of strategic marketing through content creation and other means that create a strong online presence.

Philadelphia SEO Services

SEO is a concept most people are familiar with because there are many known benefits of using a good SEO strategy. Overall, SEO and online marketing drive traffic to your website, resulting in lead generation which is what every business is looking for. L4 Group offers the following digital marketing services:

• Search Engine Optimization
• SEO
• Digital Marketing
• Website Design
• Content Marketing
• Local SEO Services
• Google MyBusiness Map Marketing
• Email Marketing Services
• Marketing Automation
• Social Media Marketing

Millions of articles are written about SEO, or online marketing, all over the internet in tens of millions of websites and blogs. It is a concept that all marketers, web developers, and Philadelphia SEO firms comprehend fully. In particular, Philadelphia SEO experts and savvy app developers in Philadelphia know that they must effectively utilize an array of tactics in their internet marketing, such as content creation, to effectively promote the business owner's products or services online.

SEO Philadelphia

Overall, one aspect that all SEO articles and every reputable Philadelphia SEO agency have in common is that they know that using a marketing company it is a great way to increase traffic to the website owner's business. One internet marketing agency may differ on what digital strategy works best, but they know that internet marketing works wonders for every business.

Wonder what the benefits of SEO are? Here are 4 benefits of Philadelphia SEO services.

1) Philadelphia Marketing Agencies Help To Increased Your Website Traffic

It is very accurate if we say that SEO descriptions and tags help promote increases in qualified web traffic through the creation of keyword and informative relevant meta descriptions and tags on landing pages. The websites that are in top positions in a search engine use select keywords in their content to receive a majority of clicks and impressions. That is why your website needs to rank in those top positions so that there will be a significant increase in qualified traffic to your site.

People tend to click on the top websites that are listed. SEO online marketing by knowledgeable SEO companies implements methods to drive traffic to your website. SEO incorporates link building, online video, social media, Facebook ads, reputation management, pay per click advertising, SEO digital marketing, and much more. When using an internet marketing agency, your online reputation looks great, your site ranks, and customers want to use your services, products or business because you are considered a trusted source in your particular industry.

2) Philadelphia's SEO Services

If you are looking for a cost-effective marketing strategy to promote your content or products online, then SEO should come to mind. It is one of the most cost-effective strategies. Why? Users who want your services and products are conducting a local search for it online. SEO techniques, such as keyword research,  by an SEO expert, target these searchers. These methods are found in your website design and more.

Your website provides a positive user experience. You can save money through the inbound nature of SEO as opposed to strategies that are outbound in nature. If you ask: just how cost-effective is SEO strategies in generating leads and traffic to a site compared to other marketing strategies? Well, it targets users who are actively looking for your services or products. Outbound strategies, like cold-calling, cost up to 61% of leads generated SEO. You will agree with us that using an experienced SEO consultant it is quite cost-effective.

3) Philly's SEO: Best Return On Investment

This means a lot to all business owners and investors globally—whether small or big. If you could produce quality leads in Philadelphia through SEO optimized effective content creation and other effective means, then it would increase sales which will in-turn increase ROI. Content marketing strategies in Philadelphia utilizing SEO strategies in content creation produces quantifiable and trackable results.

The good news is it does not matter if you are a non-eCommerce site or e-commerce site—it produces quantifiable results to the sites in question. That is the reason why it is so popular, not only to professional marketers but to all who need to establish an SEO brand to an increase traffic to their products, services, or content as the case may be. Every aspect of their strategies like conversions, increase in rankings, and traffic can be tracked by SEO agencies efficiently.

4) Low Off-Line Advertising Costs in Philadelphia PA

Instead of outdated forms of advertisement that do not explicitly target the desired members of a business' audience, search engine optimization keeps costs low by allowing the business to speak to this audience in a more direct manner. Users are online as we speak searching for the goods and services that companies have to provide and search engine optimization is a great way to bring those two parties together. Speaking directly to the audience keeps a company from spending big on advertising that simply does not work.

5) Philly Search Engine Optimization Helps User Experience & Navigation

SEO makes it easier for users to navigate your site through an effort to make your site easier for a search engine like Google to navigate. This is an important advantage because it increase site usability and users can find what they are searching for on your site, easily. It is very applicable in Philadelphia SEO, strategic content creation, social media marketing, and other means to reach your audience.

These web designers know what it takes and what methods to use in order make your site appear as an authority in Google's eyes. For example, top SEO experts, a full-service digital marketing agency, and mobile app developers will know to use responsive designs for mobile marketing purposes. The will also know how to use Google AdWords for pay per click or pay per click management.

6) Increased Brand Awareness In Philadelphia

All of the aforementioned factors will come together to create a website that is designed to maximize the company's overall brand awareness. A business that is looking to become a respected member of their niche will always find more willing consumers if they are the company that is associated with the necessary keywords or other tools that an SEO consultant and digital agency know how to use strategically. Instilling trust in the modern consumer can be difficult and a company that has a high search engine position is able to do so far more efficiently than a company that does not.

These are some of the benefits of SEO for strategic content creation and, in general, local SEO, in Philadelphia PA. As an effective, top web marketing agency and SEO company in Philadelphia, we can create a comprehensive marketing strategy that increases traffic to your website. We are a top-rated digital agency and Philadelphia SEO company with proven results. We have clients all over the globe including York City, Los Angeles, and various company in Philadelphia. Call us today for a free digital marketing and Philadelphia SEO consultation.

Philadelphia SEO

L4 Group, LLC
1874 Catasauqua Rd, #308
Allentown, PA 18109
email: [email protected]

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How SEO Works 2018 and Prior

The early days of SEO often meant keyword stuffing and poor on-page search engine optimization techniques. As Google and other search engines evolved, their algorithms became more complex. Consequently, search engine optimization strategies in 2017 and 2018 involved semantic search implementations and correlations between the targeted keyword and a large variety of latent semantic index keywords.

Artificial intelligence within the algorithms is making word association and the meaning of words much more important in today's search engine optimization strategies. At L4 group, we implement an SEO strategy that is heavily dependent upon quality content placed on our client's websites. It is the high-quality content in the way that we implement on-page optimization strategies that help our clients consistently obtain top rankings. Return to the table of contents.

How SEO Works 2019 and Beyond

Our belief is that in 2019 and beyond, search engine optimization strategies will become more and more reliant upon building and managing entities. Recent Google patents discuss the importance of entities and entity relationships. The patents go into detail with regards to nodes and edges which are just a fancy way of talking about how entities are related to each other.

For example, consider a Google search for Bono, the lead singer for U2. The search results will return information regarding Bono as well as information regarding The Edge and Larry Mullen, his bandmates. Additional results will display the organization named One which Bono is on the Board of Directors.

This illustrates how individual entities have information about their own entity and data structure and, how these entities are related to other entities via edges. Search engine optimization for 2019 and beyond will require an exceptional understanding of entities and how to implement them for maximum results. Return to the table of contents.

How SEO and PPC Work Together

Another major turning point for search engine optimization is the importance of traffic to the targeted website. Google does not want to display results on the first page for websites that do not receive traffic. The stronger the website often means better results.

Pay per click, Google AdWords, is an excellent way to boost traffic to websites that are lacking in regular organic traffic. Paid advertising works well to supplement a companies search marketing efforts.

Additionally, helpful insights are gathered from the pay per click campaign. Only when you run a paid ad words campaign will Google give you more insights into actual keywords that are being used. The best search engine optimization companies in Philadelphia and Philly SEO experts will utilize this information to supplement their search optimization strategies. Return to the table of contents.

SEO For Small Business in Philly

Search engine marketing and search engine optimization are ideal candidates for small businesses in Philadelphia. Large corporations have deep pockets for marketing techniques such as TV, magazine, billboards, and radio. Often times, small businesses cannot afford the marketing budgets to compete.

However, the Internet is a great leveling field. Small businesses that embrace search engine optimization and proper website design can compete head-to-head with large corporations. This is a game changer! Return to the table of contents.

How SEO benefits Philadelphia Businesses

Philadelphia business owners can rejoice in the fact that they now can compete with the big boys. This is because search engine optimization is within reach of all businesses. Hiring a company like L4 Group to handle your local SEO services in Philadelphia will allow you to gain the online exposure needed to keep the phones ringing!

Local SEO is a huge boost for all types of businesses. This holds true for traditional brick and mortar companies as well as service-oriented companies. This even holds true for companies that work out a home-based office. Contact us today to get a free quote and learn how our local SEO services can help your Philadelphia company. Return to the table of contents.

Why SEO Is Important For Business

Business owners that choose to ignore the changing times with regards to marketing online will be closing their doors and going out of business. Yes, online marketing, digital marketing, and search engine optimization marketing are the most important types of marketing that your business can implement.

Consider the fact that most adults have a smartphone and they utilize this phone to search for products and services all of the time. Their smartphone has replaced the old fashion yellow book (phone book). The way that searches are performed are via a search engine like Google. In fact, Google is the largest search engine in the world.

If your business cannot be found by consumers searching for your primary products and services, your phones will not ring. We cannot stress how important it is for local Philadelphia businesses to implement a search engine optimization strategy on their website. Return to the table of contents.

Which companies need SEO

Not to sound flip or arrogant, but, all Philadelphia companies need SEO. It is that important. Without search engine optimization your website will not be found for the types of searches that your consumers are executing day in and day out. It is that simple. Search engine optimization applies to small businesses as well as large businesses.

Local SEO is the perfect solution for small businesses competing head-to-head with large corporations. Local SEO is also the perfect solution for a regular mom-and-pop shop, a professional practice, a home improvement contractor, and all other types of Philadelphia companies. L4 Group specializes in small business SEO services for companies in and around Philadelphia PA. Return to the table of contents.

What Are SEO Services?

Search engine optimization (SEO) is a concept that is imperative to the success of any business in this day and age. With that being said, there are some who do not realize how important it is and they give it little to no energy. After reading this, you will understand what it is, why it is such an important factor and how to make it work for you. Return to the table of contents.

What Is SEO?

The classic textbook definition of SEO is simple. It is a process one can use to affect the visibility rating of a website. In essence, it is actually a bit more comprehensive than it appears to be. Essentially, no one will be open to doing business with a company they do not know exists and SEO will ensure that your website gets seen by those who matter the most.

When you are conducting a search on popular engines, like Google, the position of each result matters immensely. Think of it this way: Do you ever reach deep down onto page 15 of the results to look for what you need? Neither do most people, which is why the goal is to be at very top of search engine rankings. This is the core of what SEO means and why you need it in your life and for your Philadelphia business. Return to the table of contents.

SEO For Blogs

For some, blogging is only used as a hobby. For others, it is used strategically to boost the popularity of a business. Writing posts about things in your niche will result in you being seen as an expert, and that is the goal. In many cases, there are well-written posts out there that are waiting to be read, but the person who wrote them has not taken the time to invest in SEO, and this is definitely to their detriment.

Besides making you more popular, blog SEO is great for honing in on a specific audience and making sure that you understand what their needs are and what you can do to ensure they are met. This may sound a bit tricky, but keep in mind that this is a part of the process that should not be ignored by any means. Return to the table of contents.

What Are SEO Citations

Businesses all over, nationally and internationally can greatly benefit from the use of SEO citations. In case this term is not familiar with the term, this is when the name and contact information for a business is mentioned on the Web in the hopes of drumming up business. The best way for you to complete this task would be for it to be listed in an online local directory.

This is a concept that can be useful to all types of companies, but more so for those who are local. This is because a location is nearly always included in search queries when people are on the hunt for something specific. Return to the table of contents.

What Are SEO Tools Used By Agencies

Since it is not likely you are an SEO guru in your own respect, you should focus on finding one to help you with your efforts. At L4 Group, we will know exactly what tools need to be used in order to make sure that you have the best possible results.

Here are some of the most popular software choices and at L4 Group, we use these tools every day:

GOOGLE ANALYTICS

One reason that this is particularly useful is the fact that it helps to keep track of how well your business is doing in the SEO department. Knowing how certain tactics have an effect on your business will help you make adjustments as needed. There is no law that states you have to use this particular analysis tool, but it is considered the best one available.

SEMRUSH

This is a tool that has a dual purpose, which makes it a little more valuable than most. This tool serves as a tool for finding the best keywords to use when working on the SEO of a business. In addition, it also serves as an analysis tool. You should use this even if you are using something else for analytics. You can never have too much of a good thing.

MOZ

This is a useful tool that can help with SEO as well as the general marketing your business so desperately needs. This software focuses on inbound marketing as opposed to many other tools that are only looking at the outbound side of things.

There are other tools that are often used, but you do not want to make this mistake of signing up with an agency that does not use these software programs or any others that would be comparable. Return to the table of contents.

Best SEO Strategies

There are some SEO strategies that are introduced every day in order to keep up with the times, then there are others that have weathered the test of time and still managed to stay on top. Here are the top SEO strategies out there; make sure the agency you choose mentions these when asked about how they plan to make your business a success.

Great Keywords

Not only is it important that you use the right keywords, but the way that they are utilized makes all of the difference. Your goal should be to use terms that you know will be entered in the search box when a query is made. Basic terms should be used as well as long-tailed versions. This will ensure that every possible term is used.

Make sure that these are used strategically instead of randomly added to a page for purely SEO purposes. Keyword stuffing is a bad practice that search engine frown upon and it makes the content nonsensical to the reader.

Content is King

Great content is the best way to make people take notice when you are trying to boost the visibility of your site. This includes writing text that is useful and unique. It also involves using images and videos strategically. It does not matter what rank your site has in search engines if people are leaving once they see your content has no appeal. If you are not well-versed in this arena, it is vital that you hire someone who is. Return to the table of contents.

SEO When Building a Website

Whenever a company is undergoing a new website design, it is extremely important to make sure that the website is being designed with search engine optimization best practices. At L4 Group, Philadelphia's best SEO company, we implement best in class techniques when building a new website. These techniques include SEO as well as top of funnel, middle will funnel and bottom of funnel inbound marketing techniques to assist in conversions.

While the aesthetics of the website are important, the usability of the website is more important. Our SEO experts focus on building websites that are extremely user-friendly on all platforms, desktop, mobile, and tablet. We also focus on making sure each page is well thought out with regards to SEO, navigation, architecture, page speed, schema, metadata, and a wide variety of other technical aspects which all mashed together with our SEO strategy.

It is our advice that you hire an SEO consultant or SEO company that is capable of building a website. This is preferable to hiring a web design company that does not have search engine optimization expertise. Beware, there are a lot of web design companies that claim to know search engine optimization. Make sure they can prove with current rankings that they are capable of executing search engine optimization of the highest level.

At L4 Group, our SEO services go hand-in-hand with our web design services. This makes us more than just any Philadelphia SEO Agency. Contact us today for a free estimate and schedule a free 30-minute consultation with our Philadelphia SEO Specialist for your internet marketing project! Return to the table of contents.

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Philadelphia Point of Interest

Philadelphia PA was founded in 1565. Since Philadelphia is one of the oldest cities in the United States, it has an extensive range of historical events, cultural influences, and other societal factors that together, combine to make the city what it is today. There are many points of interest that you can find here. Some of the most popular ones are listed below.

The Liberty Bell

The Liberty Bell was once called the State House Bell and was once housed in Independence Hall ( the Pennsylvania State House). It is an iconic symbol of freedom for religious and civil liberties. You can view the Liberty Bell at the Liberty Bell Center, located at 526 Market Street, Philadelphia, PA 19106. It is located in Independence National Historical Park. Admission is free. Visiting hours are between 9 am - 5 pm daily, except for major holidays. Here you will find many exhibits that portray the significance of the Liberty Bell, its history, and much more. If you are in the area, this is indeed an outstanding place to go and visit.

Philadelphia Museum Of Art

If you have an appreciation for art, then you should visit the Philadelphia Museum Of Art, located at 2600 Benjamin Franklin Pkwy, Philadelphia, PA 19130. Here, you will find a variety of displays that range from photography, ceramics, sculpture, painting, fiber arts, and more. There are always new collections on display and, therefore, each visit is very different from one to the next. They cater to different age groups. They allow schools to plan field trips here. They provide the resources for those interested in research. Also, they have a variety of programs that you can choose from including family or adult programs, daily events, holiday activities, and more. There are many dining options including cafés and restaurants that offer a variety of cuisines that are sure to satisfy your palate. You can also plan an event here in one of their indoor or outdoor garden locations. Interested in shopping? The museum also has a few stores that you can peruse. You can order print reproductions of the museum’s collections. You can find toys, clothing, posters, and much more. Overall, the museum offers many options that can keep you entertained all day.

Reading Terminal Market

You can’t visit Philly without stopping by the Reading Terminal Market, located at 51 N 12th St, Philadelphia, PA 19107. This market dates back to 1893. The building itself is a National Historic Landmark and has an ambiance that is irresistible. Here you can find locally grown as well as exotic produce. You can also find the best locally sourced meats, cheeses, eggs, and much more. Want a bouquet? This market is where you can purchase fresh cut flowers of every color and variety. If you want to create a memorable meal, you can find everything you need as well inspirational recipes. Also, if you have an interest in the culinary arts, you can go to one of the many restaurants located here. There is something to satisfy everyone’s palate. There are many events here so be sure to stop on by. This place is definitely one of Philly’s best!

Eastern State Penitentiary

Located at 2027 Fairmount Ave, Philadelphia, PA 19130, just five blocks away from the art museum, is the Eastern State Penitentiary. This gothic-style prison operated from the years 1829 until 1971. It once housed Al Capone and bank robber "Slick Willie" Sutton. It is open daily from 10 am to 5 pm. The purpose of the museum is to show you what was once the most expensive and famous prisons in the entire United States. You can view its cell blocks and guard towers. This prison was notorious for its strict discipline and was built to create the sentiment of regret among its prisoners. With high vaulted ceilings and sky-lit cells, it gave the prisoners the feeling that the prison was inescapable and the freedom was far away. Interestingly enough, it had it had running water and central heat before the White House. Today, the penitentiary serves to inspire its visitors to discuss criminal justice and see a glimpse into the past.

Philadelphia Zoo

Who doesn’t like to go to the zoo? The zoo can be a fun place for any age. The Philadelphia Zoo is located at 3400 W Girard Ave, Philadelphia, PA 19104, in the Centennial District of the city. This area also happens to lie on the west bank of the Schuylkill River, making it the perfect location for animals and visitors alike. It is considered the first true zoo in the entire U.S. On March 21, 1859, it was chartered by the Commonwealth of Pennsylvania. However, it’s opening was postponed due to the Civil War. It officially opened its doors on July 1, 1874. Outside of viewing the animal exhibits, there are daily events that you can participate in. For example, you can attend “Breakfast with Santa” or the “Summer Ale Festival.” There are fun events planned throughout the year. Not only that but the zoo is involved with many conservation efforts which you can learn about when you are there. Be sure to check out the PECO Primate Reserve, the McNeil Avian Center, KidZooU, Reptile and Amphibian House, and more! There are many places to grab a bite to eat, and the zoo also features a large gift shop, where you are sure to find something of interest. Its hours are from 9:30 a.m. to 5:00 p.m. (March 1-October 31) and 9:30 a.m. to 4:00 p.m. from November 1-February 28.

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