search engine optimizationAs a small business person, you wear a lot of hats and it is hard to keep up to date on every aspect of your business. Do yourself a favor and discover what online marketing can do for your business with these top six online marketing activities:

1. Target Market Analysis

Dig down and really understand your target market using Google Analytics, Google Webmaster Tools, and the Google Keyword Planner. Learn who they are, where they are, what they like and how to reach them with keywords they use to search for businesses like yours.

2. Content Marketing

Create high quality, actionable content on your website, your blog, guest blogs, forums and discussions, LinkedIn groups, social media like Twitter and everywhere your customers are. Use SEO techniques to ensure your audience finds you via search engines and be sure your website is optimized for mobile use this year.

3. Reputation Management

Customers increasingly search for reviews before they view your own website — if they ever even get to your site. You need to know that the reviews on your business are positively glowing. You may even decide to automate reputation management with a tool like Reputation Loop that maximizes positive reviews and heads off negative reviews before they are posted.

4. Email Marketing

Always be building your email list so you can always be interacting with your existing and prospective customers. Stay top of mind by emailing frequently and providing truly informative emails and special offers just for them. (Yes, they can tell the difference.)

5. Pay Per Click Advertising

For fast results it is hard to beat PPC using Google Adwords or paid advertising on Facebook. You can precisely target your audience, choose your budget and change keywords, messages and landing pages quickly.

6. Influencer Outreach

Invest time in reaching out to influencers in your industry to help you build your reputation. Getting the stamp of approval by influencers is like taking a short cut to a positive reputation and new customers. Far better than any paid advertising you can possibly afford, influencers can create a sea-change in your business. Use LinkedIn advanced search, Twitter, and blogs to find and follow influencers, share their content and then expand the relationship via email.

Online Marketing PlanAdvantages of Online Marketing

In a nutshell, traditional marketing can only get you so far. Online marketing allows you to reach targeted customers all over the world, ensures you keep your overhead low overhead while significantly increasing your sales and profit margin. This gives you time to worry about all those other hats you are wearing.

L4 Group specializes in online marketing techniques that will increase leads for your business. Our comprehensive strategy will attract more customers to your website and business.