Online & Offline
HVAC Marketing Strategies
Get current and effective HVAC marketing strategies here. We know that there is a growing demand for the services of HVAC technicians and therefore HVAC companies currently face strong competition in their local markets from other companies.
At L4 Group we can help you stand out from those competitors and add more leads and prospects to your networks with a great marketing strategy in place.
HVAC Marketing Plan
When it comes to advertise your services or products, there are lots of HVAC companies that end up investing too much in the wrong media, or too much in the right media at the wrong time. The cause of this is the lack of a Marketing Plan.
Here are four simple steps to start with your Marketing strategy:
- First off, you need to determine your sales and brand goals.
- Assign a percentage of those numbers to your Marketing budget.
- Define the timing for your promotions based on your sales.
- Select the right media: online & offline channels.
HVAC Marketing Ideas
While it is important to keep traditional media for those who are not very internet friendly, nowadays it is crucial to have a Digital Marketing Strategy in place for your HVAC business.
Local SEO / Maps
Do you want customers to find you before your competitors?
We can improve your website's ranking on Google by creating a good Search Engine Optimization strategy and having your HVAC business claimed in Google local business listings with all your updated company's information.
We get you listed in appropriate business directories and most importantly, Google Maps.
At L4 Group we can provide you with Inbound Marketing services which is a strategy that utilizes many forms of pull Marketing - content Marketing, blogs, landing pages, social media and more - to create brand awareness and attract new business.
The best way to turn strangers into customers and promoters of your business!
Email Marketing is the perfect addition to an online Marketing strategy and it helps to increase your overall Marketing performance.
We can design the perfect emails that fit your brand image as well as create the content and promote your campaign through social media channels.
Ask us about our customer re-engagement emails to reignite "old" contact records in your database of emails.
Online Giveaways & Contests
Grow your database of potential customers through giveaway sweepstakes. Social Media is the perfect channel to create contests and giveaways. We can help you be creative and define the most attractive prize in order to attract your audience.
An example sweepstakes offer is a free heater tune-up. Entrants must give their name, email and phone number to be entered. Of course, we always grab some extra information such as "how old is your heater?" so we can laser target market these people in our future campaigns.
We can help you plan a Scholarship program for students studying Construction related fields at an accredited college or university. This can also branch into technical trade schools for HVAC specific training.
By sponsoring a scholarship, we can leverage good PR for your company and improve your website's SEO at the same time. All of this helps to and drive more potential traffic and awareness to your brand.
Lets face it, our society gravitates to video content. We have been raised with TVs in our houses. YouTube is a platform that is increasing viewership year over year.
It has been shown that combining video with email, websites and social media boosts engagement and action.
1/3 of all online activity is spent watching video. Are you implementing video in your marketing?
Posting new blogs on a regular basis adds more content to your site, supports your position as an authority on a subject, and creates new paths for searchers to find you.
We create blog posts for your HVAC business that are based on your target keywords to get the best HVAC SEO value. We include images that complement the topic, videos where appropriate and relevant links to other pages within your site.
Pay Per Click (PPC)
By leveraging Pay Per Click (PPC) and Google AdWords, you will be able to see your ads in a matter of hours while keeping full control of your monthly ad spend. We target all of the best HVAC keywords to attract website visitors and boost traffic.
Get ready to maximize lead generation and sales conversions with online paid advertising.
Digital Display Ads
Complete your advertising campaign with online banners and billboards to increase online visibility as well as leads and sales.
We can design all types of formats from images to text and videos and define which online media fits best for your Marketing needs.
Traditional Media & Marketing Ideas
Some companies still prefer to market their business the old fashioned way. In fact, these Marketing tactics are important to keep as not all your potential clients are involved in the online world.
Here's some Marketing ideas to help you optimize your traditional advertising.
Utilize direct mail in a smart manner. Stop shotgun approaches and instead try a tactic like this one. Look at prior customer records and identify homes that had systems installed by your company over 8-9 years ago. Knowing that the life expectancy of an AC system is 10-12 years, take advantage of this gold mine.
Create a direct mail campaign targeting this group of prior customers. Incorporate the current AC brand name and install date. This brings a level of authenticity and authority to your mail pieces.
Referral programs are great business tactics, regardless of the industry. Your company receives a tremendous level brand loyalty when you giving back to the customer for any referrals they generate. When a customer receives the high level of care and service that you provide, they spread the word to their family, friends and co-workers. This creates new opportunity for your business.
Make referring your business easy. Create "referral leave behinds" to give to all your customers. Ask us for help in implementing this system for you.
Leverage Your Technicians
Your techs are inside many homes, talking to your customers. During their preventative maintenance visits, they may discover the heater or air conditioner requires major repairs, making a replacement a better option.
Under these scenarios, offer replacement incentives. Wave the maintenance fees if the customer purchases a new system. Your customer will appreciate the gesture and they won’t feel as if they have wasted money on the service call for their old system.
Learn more about HVAC marketing strategies and how we can help you increase your online visibility and convert visitors to leads and turn these leads into new customers!