Today’s marketing efforts are content driven. You might hear most SEO experts repeating “Content is king”. There must be a reason for this. As a business owner, you have heard this and you have decided to start a blog for your company website. This is great because if content is really king, then publishing content is important for your business’ marketing strategies.
Many SEOs are claiming that if you publish content, you need to be able to spread your content effectively. It doesn’t do you any good if you only post content on your site and you don’t spread it in places where people are actually going to read it. In the following article titled “5 Ways To Spread Content, Whatever It Is by Small Business Trends, they talk about some of the ways that you can spread your content so you can reach your targeted audience. Here are a few that we found to be the best:
Social media updates continue to lead the pack if you want to get your content in front of your targeted prospects. Sites like Facebook, Twitter, YouTube, Instagram and LinkedIn all provide one huge advantage — your targeted prospects are already visiting them so spreading your content there means they’ll find you.
To spread content far and wide, you need to get off your site and focus your efforts in spots where your targeted prospects hang out online. The more likely they are to be there, the greater the chance they’ll see your content.
Remember, you’re not just trying to entertain or inform your prospects, you want to convert each one of them into a lead. So provide a call to action such as a link to a form where they can do just that.
This article is an excellent source for those who are interested in making their content work for them. One of the platforms that this article mentions as an effective way to spread your content is Facebook. It tells us that your targeted prospects are already on Facebook, so you might as well share your content on Facebook in order for them to find you.
One aspect of Facebook that has made spreading and sharing content even more effective is with its Instant Articles feature. Since Facebook has incorporated it into its platform, it has proven to be, at times, more effective at sharing content than redirecting people back to your website. In the following article by Wall Street Journal, they discuss Facebook’s Instant Article:
Facebook’s Instant Articles Could Mean Less Traffic For Websites
The launch raises questions about the future of links across Facebook, and whether the company will begin to change the way it directs traffic to websites outside of its service. Some publishers suggest Facebook’s news feed algorithms might begin to prioritize Instant Articles over links to other sites.
The product is in its infancy, but publishers are already looking for early indicators of how Instant Articles are performing, particularly compared with the links to their own properties. The New York Times, for example, said its Instant Articles content is being shared more than links it posts to Facebook so far, in part because it loads faster on phones.
“The first thing we’re seeing is that people are more likely to share these articles, compared to articles on the mobile Web, because Instant Articles load faster; the majority load in under a second, and that means people are getting to the content immediately,” Michael Reckhow, product manager for Instant Articles, told Nieman.
To see the full article, click here.
Facebook’s algorithm is based on number of shares as well as the amount of time spent on those shares. This is how Facebook determines how to rank a piece of content. Based on the above article, Instant Articles might be another effective way that you can spread your content. Being aware of platform changes, such as Instant Articles, will allow your content to reach a larger audience.
Naturally, anyone who is interested in content marketing is questioning what kind of content they should begin with. What type of content reaches potential clients? What are people interested in? In the following article by Customer Think, they discuss some of the content marketing trends that will happen in the following year. These are a few that we found to be the most useful:
10 guidelines for your content marketing in 2016 – 2017
The more purpose-driven the content, the better. Nowadays most people understand that content marketing is not about selling, but rather about selling without selling. You’re trying to get people excited about your story. Instead of thinking think about what you’re trying to sell, you should be looking for ways to enthuse people.
Make a list of all the questions people could possibly have about your sector, your passion, your products, your business, your people. And then answer these questions in blog posts, videos and infographics.
It is better to create 10 small pieces of content than a single huge piece.
Use real stories and real people in your content marketing. I meet so many marketers who are afraid of making their own people the stars of their content marketing. Using real people in content marketing says to the market that you are a real company with real people.
This section was originally found on the “Customer Think” website which can be viewed here.
This article talks about some ideas that you can incorporate into your content. It mentions creating a purpose, being personal, and publishing content frequently. Using the correct platforms, such as Facebook and Twitter is a great way to share your content for the purpose of finding potential leads. However, the type of content that you put out there also is important and will attract potential new customers as well.
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