How Much Does SEO Cost For Small Businesses?
If you think SEO is cheap, unfortunately you have a wrong perception of how much SEO can do for your business. Watch the video below to understand the high value of helping the search engines see your company as the most relevant result.
After watching the video, you can now understand why SEO is expensive but most importantly, the reason why SEO is an investment that continues to pay you again and again for months and even years.
Its All About Location, Location, Location, ie Online Real Estate
In business, you want to be where the traffic is. Offline, that’s your physical location, in which case you speak to a realtor or real estate agent about getting set up in a mall or other location of physical traffic.
Online, however, is a completely different game. If your goal is to drive traffic to your site and grow your business, you need to be on the top of page one in order to get as many visits as possible. Bear in mind that 90% of all people stay on page one and 35% won't even scroll down to see the rest of the page.
In short... being on the page one in Google is worth a lot!
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We need to see Marketing as a predictable way to find business, as a multiplier of investment. That's why you should follow the number one rule of Marketing: you should be able to predictably spend $1 and make $2 back.
In the above video, we review a case study of a personal injury attorney in Los Angeles and the fact that there are 2,600 monthly searches two of their main keywords. At an average of $81 per click, the monthly advertising value is $210,600. This is the real market value of those clicks.
Being on the top of page one for a search like that could get you as many as 40% of all the clicks. 40% of 2600 searches is 1040 clicks to your website. At a $81/click, that is $84,240 per month which is essentially free advertising. Keep in mind that these are just clicks that only happen because you're on the top of page one and $84,240 in free advertising is probably worth at least $250,000 per month in business.
SEO takes time and isn't something that can be done in a week. Ideally, it's done over a period of time with a focus on the best keywords for the right searches to bring in the highest quality potential clients.
While SEO is not cheap, compared to traditional advertising, SEO is extremely cost-effective as most of the clients that experience a good SEO for their companies, they will tell you that SEO is the best return on investment they've ever seen. Additionally, SEO should be looked at as an investment into your business' online assets, something that will continue to produce long lasting results.