As a business owner, you are well-aware of the fact that having a website is critical for the success of your business. In fact, you know that you can’t just have a website that acts like an electronic business card.
Your website can and should do a lot more for your business. This is especially needed in today’s competitive markets. Your website should be an effective way that you can reach your customers, provide information and help them progress through their journey to making a decision to business with you. Implementing effective SEO (search engine optimization) techniques is an effective way to do this.
Search engines, such as Google, “look” or crawl websites to find the most relevant information for Internet searchers. One of the ways that search engines do this is by analyzing and reading the content that a website has to see if it contains the information that a searcher is looking for. SEO bases its methods on knowing what these search engines are looking for when they crawl your site, making sure that the information on your website is the most relevant for users. In the following article by Moz titled “Is Content Marketing Right for My Business?“, they discuss why SEO and content go hand in hand:
Traffic may be the obvious benefit, but it’s also one of the most important. Creating great content will bring people to your site, where they’ll (hopefully) also find information about your company and your products/services.
The number of ways in which content benefits SEO is far too great to count here. In summary, great content attracts editorial links, which tell Google you’re important and authoritative. Google can also crawl your content, getting a far better idea of what your company is about, allowing it to return your site for more relevant queries (including a great many long-tail queries). The list goes on, but it can all be boiled down to this: Without content, what is there to optimize for search engines?
Part of doing SEO involves content creation. Content is the “bread and butter” of your website, whether it be an article, an infographic, or a video. It is what gives the user a reason to visit your website. More specifically, your website’s content should provide the answers and information to the questions that your customers are asking.
What Kinds Of Content Should My Website Have?
The word content can be confusing to some business owners. However, it is quite simple. Content is anything that communicates information or a message to the targeted audience. It can be a page on your website that discusses what your business is about or it can be an FAQ page about the industry that you are in.
Some business owners do not post fresh content to their website because they are concerned about their writing skills. A good way to work around this is by sitting down with an employee or a friend and brainstorm ideas. You can talk about your business while they take notes on what you are discussing. Afterwards, you can take these notes and rework them in a way that makes it more publishable. The whole point is to establish your business as an expert or authority for your potential clients.
“One of the best ways that you can make your content work for your benefit is by keeping it local. When your content is being linked or shared on social media, it tells Google that people in your area are interacting with you,” said Brett Lewis, SEO expert and business owner at L4 Group, LLC.
“You also have to be sure that you know how much time and effort you can commit to posting fresh content and then stick with it.”, Lewis said. “This will help achieve better organic Google rankings.”
L4 Group specializes in helping business owners and marketing executives throughout the United States. L4 Group will optimize SEO strategies that will increase traffic, sales, and profitability. Call today for a free consultation and web analysis.