The saying “content is king” is a mantra that SEO gurus will say over and over again. It appears that content marketing is working its way into being one of the most important aspects of SEO strategies today. Companies that use SEO experts in their marketing plan will want to implement a content marketing strategy that somehow works in their budget. In the following article by Forbes Magazine, they discuss the best ways a business can incorporate content marketing into their budget plan:
10 Content Marketing Trends To Help You Budget For 2016
It’s that time of year again — the time when marketers are doing everything they can to prepare and acquire a budget for their 2016 initiatives. However, you can’t just walk into your meetings and open your hands to your C-suite like a small child asking for an allowance. You need to walk in with solid information, a documented strategy, and objective support behind each dollar you’re asking for.
Distribution Will Skyrocket in Value
If content is king, distribution is giving it a run for its money. Quality content is subjective to the reader, and while a certain level of quality should be consistent, finding earned ways to distribute and amplify your content on the paid level will be a vital way to differentiate your brand.
One of the ways my company, Influence & Co., has seen an increase in distribution is through executive branding. This process involves publishing quality content, coming from company leaders, on publications that reach our target audience. To learn more, download a roadmap to creating, managing, and distributing content.
SEO Budgets Will Center on Creating Valuable Content
Google is increasingly rewarding content creators who understand the meaning of the valuable content. Long-tail searches have the potential to result in more high-quality traffic and sales for companies down the road. In fact, a recent article from Moz states that one of the company’s clients has seen a 135 percent increase in the number of pages gaining traffic via search, with an accompanying 98 percent increase in overall organic traffic.
Gone are the days when companies paid for links. Now, your budget needs to shift toward creating meaningful content for the reader and away from stale link-building strategies.
This section was originally found on the “Forbes Magazine” website which can be viewed here.
It seems that content is making strides forward as one of the fundamental methods for online marketing and establishing a company’s brand. Therefore, making sure that your company has incorporated a consistent publication of content is critical in your marketing strategies. SEO experts claim that content needs to be high-quality, engaging, and informative to its audience. However, what makes content high-quality? In the following article titled, “5 Essential Content Marketing Skills for Ecommerce Merchants“, by Practical Ecommerce, they discuss some of the elements that should be incorporated into a business’s content:
5 Essential Content Marketing Skills for Ecommerce Merchants
Modern content marketing is often an exercise in education, so that content marketers not only need to market, design, and write, but educate too.
At bottom, content marketing is about attracting, engaging, and retaining customers. It seeks to build relationships with customers and relies on the principle of reciprocity.
Content marketing may also be a response to how advertising and marketing works now, since many content marketers believe that the relationship between buyers and sellers has changed, making so-called “traditional marketing” less effective.
It appears that the content that is representing a business needs to be able to “reach” its potential and current clients. If you are planning to incorporate a content marketing strategist into your marketing plan, then there are specific elements that you should look for. In the following article by Entrepreneur, they discuss some skills that a content marketing company should demonstrate:
Amplify Your Content-Marketing Results by Using These 4 Simple Tips
Content marketing is an important component of every digital-marketing strategy. It serves several purposes, such as:
- Building brand awareness
- Assisting in lead generation
- Providing answers to common questions, giving the prospect the information he or she needs to make a purchase decision
- Pushing “on the fence” prospects to convert
- Attracting inbound links for search-engine optimization purposes
- Expanding your reach via social sharing
To read the full Entrepreneur article, click here.
Since online marketing efforts should incorporate content marketing, it is crucial that a business knows what to look for when contracting a content marketing company. Business owners can better establish their brand by publishing content. If “content is king”, then making sure that your business budgets for content marketing will help in the expansion of your company.
L4 Group specializes in helping business owners and marketing executives throughout the United States. L4 Group will optimize online marketing strategies that will increase traffic, sales, and profitability. Call today for a free consultation and web analysis.