If you own a business and do not have a Facebook page yet, one of the first things you need to do is to set one up as soon as possible. With 1.4 billion monthly active users, if your business is not on Facebook, you are missing out on a great opportunity to connect with potential customers.
Here are 8 reasons to create a Facebook page for your business today.
1. You will increase your company’s exposure to potential customers
Facebook gives you a fast and free connection to literally millions of potential customers. A Facebook page is a great place to build a community by gathering together customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback.
2. You will gather more leads
By creating contests and giveaways on your Facebook page, you will be able to gather more leads and increase your database.
3. You will reach a targeted audience
One of the best benefits of having a Facebook page is that you can actually engage with a specific audience that is interested in your business. You can tell them what’s new with your company, share interesting articles you think they would enjoy, and respond to their posts on your page.
4. You will bring traffic to your website or store
People that like your page can easily link to your website or blog or find your store from the information on your Facebook page. Posting links to your website is an essential part of your Facebook content strategy. People will be able to locate you better when looking for your type of services or business.
5. You will build brand loyalty
If your followers see you being active and responsive, they’re much more likely to do business with you than a company without the Facebook presence or a poor fan page. Therefore, you need to provide valuable and entertaining content for your followers and don’t forget to be active.
6. You will have immediate insights
Facebook Insights gives you great information for business owners. You will understand better your audience by taking a look at your insights. You will see how many pages Likes you have, the reach of your posts, the engagement of the page, the post-performance, the demographics of your fans and much more.
7. You will get listed in Google’s organic results
Having a Facebook page that is filled with rich content that is relevant to your business can help you boost your search engine rankings. That will help you be at the top of Google search results.
8. You will be able to advertise
Facebook advertising is extremely cost-effective, it allows you to have total control of your budget and will help you reach an audience even more specific. Click here to know more on how to advertise on Facebook.
Are you convinced but not sure how to start?
At L4 Group, we build any social media platform. We can help you set up a Facebook fan page for your business including the creation of the initial content. This will help your company reach out a larger audience and increase the number of potential customers.