If you’re in the business world, you already know how important it is to keep up Lehighton Online Marketingwith your marketing. After all, good marketing can make the difference between a successful business and having to walk away from your dreams. In 2015, the key to marketing is going to follow a continuing trend – making the most of online marketing search engine optimization techniques. Understanding how these techniques can benefit you will help you to understand how and why these new tips are important.

SEO (aka search engine optimization) is a term often used in the business world, but can be highly misunderstood. SEO is a form of online marketing that uses techniques that make your website rank on the top of Google’s search results through website optimization. The vast majority of users – over three-quarters of them – never click on links outside of the top three. Even more – ninety percent – won’t go past the first page. Therefore, having your website optimized is one of the most important ways that you can make sure that your site will be viewed by potential customers.

Here is a cool, quick search tip from Google… Enjoy!

SEO Trends For 2015

SEONow that you know why you need search engine marketing, it is important to understand the trends that are going to be important in 2015. These trends include:

  • Evergreen Content: Content is crucial. Placing content on your site can bring in visitors. Google is placing more emphasis on “evergreen” content in it’s search engine rankings. Make sure that all of the  information on your content stays up to date, will give your visitors a reason to keep coming back to your website.
  • Social Signals: It’s the age of social media and SEO is starting to revolve around that. You need social signals to keep ranking. Start investing in plug-ins that will let your users like you on Facebook, retweet your content, and post things on Google+. The more your content is shared, the more likely you are to rank.
  • Going Mobile: There is no excuse in 2015 not to have a site that is mobile friendly. Mobile browsing isn’t just popular – it’s quickly becoming the dominant method of browsing sites. If your site isn’t mobile friendly, you’ll have users bounce away quickly enough to impact your rankings.

Search engine optimization isn’t just a buzzword – it’s a necessity in the world of online marketing. If you want to keep your business afloat, embrace the changes above – and above all else, embrace SEO.

L4 Group specializes in local SEO services for all types of businesses. Search marketing is a time-intensive strategy and it does demand significant attention. If you would like to grow your business and get more leads, we can drive web traffic on your site. We have affordable SEO services with proven results. Want a #1 ranking? Get a quote now for your optimized website!